for policy, regulation and strategy.
We help clients develop robust policies and plans using the techniques of economics and econometrics. We deliver tailor made research solutions to the highest standards of quality and rigour, combining technical excellence with deep industry understanding and a passion for helping our clients succeed.
What we do
Measuring willingness to pay for service or environmental improvements using stated preference, revealed preference and value transfer techniques.
Application of cost-benefit analysis and related techniques for well-founded policies and plans.
Demand and supply modelling, market simulation, cost-benchmarking and related techniques for product and service optimisation, forecasting and efficiency analysis.
Who we work with
Our clients principally include policy makers, regulators and operators across the regulated sectors. We regularly work with partner organisations, to deliver our services.



































Testimonials
Personable and Responsive Approach
We really appreciated the advice we had dealing with three clients hungry for detail and knowledge in Malawi, Turkey and Oman. Rarely do we find the combination of solid theoretical background with good client user friendly personable and responsive approach.
Innovative Approaches
PJM have a deep understanding of the water sector and its economic regulation, and expertise across the range of willingness to pay methodologies. They developed an innovative approach to triangulation to help shape our PR19 business plan submission to Ofwat that helped us pull together and distil a wide range of engagement sources, plus data from daily customer contacts. This work was peer reviewed and proved to be a robust basis for developing outcome delivery incentive rates for PR19. Their ability to maintain a degree of flexibility to accommodate last minute requirements as part of our data analysis further demonstrated an understanding of challenges we faced across a demanding timeframe.
Experts in Valuation
PJM helped us with our valuation research for PR19. The design they used was innovative and responded well to our requirements. PJM are experts in valuation and really understand the water sector. I’ve also found them to be responsive, helpful and friendly.
Rigorous Statistical Analysis
PJM has been critical to the success of a number of our customer research projects in passenger rail. They combine rigorous statistical analysis with a pragmatic approach to specifying and then working with the available customer data – to produce robust and actionable insights.’
Diligence and Patience
PJM worked diligently and patiently on a very difficult and complex project, using novel approaches for combining discrete and often imperfect sources of input data, to produce useful indicators as to how different aspects of the fishery experience are valued by anglers in England.
An Excellent Company
PJM is an excellent company to work with. We have now undertaken five willingness to pay (WTP) research exercises with PJM dating back to 2012, utilising their extensive expertise, creative approach and innovative research techniques. We have been extremely impressed on every occasion. Their methodology is excellent and delivers very reliable results. They listen clearly to the requirements of their clients and offer expert guidance to build a bespoke research programme that delivers invaluable insight to our business. As a company they are thorough, professional and the timeliness and high quality of their delivery is consistently exceptional. They always provide excellent project management and are available to answer queries during, and after the exercise is complete.